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Giusti Portos

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Every time that Portos saw a Vespa going by, he thought: is there a soul in that metal? We are in Pontedera, in Tuscany in the 1950s: Portos was employed at Piaggio, chosen among the many candidates by expert engineers who saw that he had the right talents. The Vespa got Italy on the move, and Portos' hands contributed in bringing to life the most famous scooter in the world. Then came the 1960s, the boom years, and during the general ferment Portos decided to leave Piaggio and start a business with some friends, creating an artisans' workshop making brass objects and accessories for furniture companies.
Then one day he accepted the challenge that would have changed his life: making a custom-made bed. The project was too complicated for his partners; they thought it was not worth wasting time on it, then Portos decided to continue on his way alone. When the bed was finished, he had the great pleasure of putting his signature on it: Giusti Portos.
The Tuscan surname and the romantic name came together to create a unique and recognisable trademark. This was the beginning of a workshop specialised in creating hand-crafted beauty
using iron and fire. At his side to help him and live with him this new adventure there was the fourteen-year-old son of a blacksmith friend, who is today the master forger of Giusti Portos.
Giusti Portos' skilled craftsmanship quickly started to become appreciated and recognised, first of all at local fairs, then at increasingly important events, until it gained national fame, supported by a solid sales network.

The story of Giusti Portos goes on. Today the company is run by Portos' son Marco, while the founder is still there, keeping a fatherly eye on the work and on the style that he created and to whom he gave his own name: Giusti Portos.The first workshop was a small shop where the iron was heated by the fire in the forge and hand-wrought by Portos.
The forge of a true master craftsman which today has become a company which carries out all the production phases itself, never making mass-produced items.
And the spirit has remained the same as at the very beginning: there is still the pleasure of being able to follow every piece from the start to the end of the production like a handcrafted not an industrial product, to see the devotion in paying more attention to the details than to the quantity, the pride in offering only unique items, each one different because it is handmade, using the ancient art of forging iron. Today Giusti Portos' production has expanded: alongside the forged beds there are now iron, brass and wooden beds, and a line of accessories, creating a collection with the classic taste of a growing and blossoming tradition.